hotel case study
Algarve Wellness Retreat| Recharge and Rejuvenate
Come to Algarve Wellness Retreat and experience a complete rejuvenation of your mind, body and soul. RaccoonUpsell is used to showcase the wonderful treatments and wellness packages available here. Since joining RoomRaccoon, the hotel has seen an impressive increase in both direct bookings and RevPAR.
651% ROI on RaccoonUpsell
Achieves 49% more direct bookings
291% increase in RevPAR since joining RoomRaccoon
About Algarve Wellness Retreat
Algarve, Portugal
8 Rooms
Health & Wellness Boutique Hotel
Experience a getaway in picturesque Albufeira with a stay at the Algarve Wellness Retreat. Boasting 19th-century Romantic architecture, guests can bask in the atmosphere of grandeur while still being conveniently close to the city center and beach. Offering three wellness programs provided by W Algarve, visitors are sure to find restorative activities to suit their needs – be it overall well-being with the Longevity Booster program, cleansing and revitalization with the Light Detox program, or Yoga and Sea for a unique combination of yoga exercises and relaxation on the shoreline.
Treating Guests to Unforgettable Experiences
Challenge
As a health and wellness retreat, it was essential for W Algarve to have effective methods of promoting its treatments and wellness packages. Unfortunately, their marketing efforts were limited to verbal recommendations at the reception desk.
Solution
RoomRaccoon’s popular upgrade module, RaccoonUpsell was the answer to effectively get more eyes on their ancillary services and generate extra revenue. Guests are met with an online menu that presents them with a variety of services to choose from before arrival. Doing so allows them to customize their stay and get more value out of it through added personalized touches.
Result
W Algarve managed to achieve a 651% ROI on RaccoonUpsell, along with more free time to dedicate to their guest relations.
Driving More Direct Business Opportunities
Challenge
Due to its small size, W Algarve was facing a difficult challenge when it came to rate parity. Sites like Booking.com has the ability to provide guests registered as “Genius Bookers” with discounts – something that W Algarve could not offer on their own website.
Solution
By integrating RoomRaccoon’s booking engine into its website, W Algarve could offer its guests the best available price through the discount code widget. Another solution found to address this challenge was RoomRaccoon’s integration with Google’s hotel advertising tool. Google Hotel Ads display hotel availability and prices in Google searches, directing potential guests to the hotel’s website for direct bookings. W Algarve utilized this tool to convert potential customers and enhance their results.
Result
After implementing the booking engine and Google Hotel Ads, W Algarve achieved a 49% performance in direct bookings, without having to rely on OTAs (Online Travel Agencies) and pay any commissions to secure more reservations.
Unleashing the Potential of Dynamic Rates
Challenge
Before RoomRaccoon, W Algarve had no system for pricing updates – they did it all manually. This was incredibly time-consuming, leaving little opportunity to focus on other aspects of the business.
Solution
Using RoomRaccoon’s Yield Manager, W Algarve no longer had to worry about this aspect of the business. This tool allowed them to set yield rules that would automatically adjust prices in accordance with existing demand. And with RoomRaccoon’s integrated Channel Manager, they are able to update their rates across all relevant OTAs from a single platform. As a result, they were able to secure maximum revenue and room profitability.
Result
With this solution, W Algarve increased its RevPAR by 291% since starting to use RoomRaccoon. Additionally, they gained productivity as this manual work became automated.
See our customer stories:
RoomRaccoon offers a host of features to elevate hotel operations and boost revenue. Get to know what’s worked well for our hoteliers!
George, South Africa
Leiden, Netherlands
FAQs: Google Hotel Ads
Google Hotel Ads is the largest metasearch channel. It is operated by Google and integrated with the company’s other services, including its main search engine, the Google Maps service, and the AI-powered Google Assistant. The platform works by presenting information about hotels and their room availability to potential customers who enter relevant search queries.
When customers search for a hotel on Google Search or Maps, they’ll see a hotel search module with photos, names, prices, and a map. This provides the opportunity to perform quick room rate comparisons and offers links to different booking engines, allowing customers to find the best possible price.
When they select a hotel, they’ll see up-to-date prices and links to book directly with that hotel for the dates and number of guests they select.
The cost per booking with Google Hotel Ads is less than the average cost per booking for OTAs. Compared to the industry average cost per booking of 18% for OTAs, Google Hotel Ads allows you to gain direct bookings for less than an OTA reservation.
Integration is easy! Simply request the connectivity for Google Hotel Ads, and one of our friendly customer success managers will take care of the details on your behalf.
JOIN OUR NEWSLETTER
Subscribe to our newsletter for the latest hospitality knowledge & RoomRaccoon updates delivered straight to your inbox! You’ll be the first to know about new guides, blogs, events and more.
